Bobby Kotick – “I took a look at World of Warcraft and I thought, ‘Who would want to buy a subscription to that?’”
This is from Bobby Kotick speach as DICE this year (CEO of Activision Blizzard)
Kotick was also offered the chance to buy Blizzard in the 1990s for $7 million, and then in the early 2000s for $700 million.
[12:10] “I took a look at World of Warcraft and I thought, ‘Who would want to buy a subscription [...]

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